Gamechangers: Meet the Players Driving Change With WordPress Acquisitions — Freemius

  • ‘what are the requirements and non-negotiables on both the seller and the buyer side?’
  • ‘what do efficient processes look like?’
  • ‘how do I build a sellable business in the WordPress space?’
  • ‘what do I need to have in place before an evaluation takes place?’

Artur Grabowski

I’d say that as a starting point for a seller, you need to figure out what you’re optimizing for and, in almost all cases, sellers do care about valuation and sale price.

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Chris Lema

One of the mistakes that WordPress companies make in the midst of M&A is that they don’t keep the pedal on all the things that made them a worthwhile acquisition target.

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Chris Lubkert

The best time to start talking to potential acquirers is not the moment you’re looking to sell your business. You should be forming these relationships well in advance.

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Diego Imbriani

Don’t believe buyers who say that if you don’t close the deal in a few hours, or a day, they won’t buy the product. It’s not true. It’s a way to pressure/rush you.

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Erick Danzer

Once you understand how valuation works, it’s a very simple math equation. So the time to sell is when you’ve got those variables moving in the right direction.

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Gordan Orlic

As difficult as this is to admit, I have to like the plugin. It can be the best plugin in the world, but if my team and I dislike it, we’re not going to buy it.

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Joe Valley

You want to sell your business so you can change your life & hopefully the next generation or two of your family. You need to train for that. It doesn’t happen automatically.

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Marieke van de Rakt

I was the one proposing to my partners that we needed to make decisions … My focus was always turned inwards, towards our company.

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Syed Balkhi

We are strategic acquirers. We look at solutions that will serve our audience and then we tend to align ourselves with that.

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Zach Tirrell

As a company, you can say, we’re looking for an opportunity that’s going to support every person that works for us & we’re going to find a buyer who’s going to do that.

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Where Freemius Lands on WordPress Mergers and Acquisitions

The Advantages of WordPress Acquisitions

1. Better Tools and Processes Help Optimize Smaller Businesses

2. Better Tools and Processes Help Optimize Founders 😉

After one too many spreadsheets

The Disadvantages of WordPress Acquisitions

1. Bigger Businesses Take Bigger Bites of an Already Competitive Market

2. Distribution and Traffic Make a Powerful Team…

3. Loss of Control

A Matter of Psychology

1. FOMO Abounds

‘The grass sure does look greener…’

2. A Competitor Shake-Up Brings Uncertainty

What’s to Come for the WordPress Universe?

Summary: Is the WordPress Honeymoon Over?

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Monetization & Insights platform for #WordPress #plugin #developers.

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