We’ve reviewed hundreds of pricing pages to help developers perfect their content, layout, and design. Throughout this process, we’ve seen the common mistakes and mixed messages that many product makers — both inside and outside the Freemius community — are unknowingly repeating, as well as the opportunities they’re missing out on.

We want the odds to work in your favor and for your awesome product to get the sales it deserves, which is why we’ve created this hyper-detailed guide on the anatomy of a high-converting pricing page. …


The freemium business model is popular among WordPress and SaaS solutions because it increases the likelihood of users upgrading to paid licenses. It typically includes a free product and the option of a paid upgrade for extra benefits, such as advanced or additional features.

Increasing the freemium model’s rate of success, the WordPress.org repository provides a convenient way of distributing free plugins and themes at scale — and because it only offers free products, it’s one of the most effective and popular options for WordPress businesses.

This is because converting free users to paid users is essential for commercial success…


It’s been more than two years since Gutenberg made its public debut. While it had a rocky start, the team has made significant improvements and the slow uptake has accelerated to over 68 million active installations. This shows that there is a clear demand for new blocks-based plugin businesses to enter the market. So, if you’ve been thinking of taking the leap, now’s the time.

Why Is Gutenberg Such a Unique, Time-Limited Market Opportunity for Plugin Developers

Gutenberg is a giant leap forward for WordPress as a CMS. With it, users can easily publish custom-designed pages, posts, and (soon) their entire website’s design using the upcoming Full Site Editing.


Growing a WordPress plugin or theme business is hard. Apart from the obvious product development work, you have to deal with marketing, customer support, team growth, design, licensing, taxes, legal, and the list goes on and on. We’ve consolidated years of “wisdom” into a concise “cheat sheet” to help ease your business growth pains with actionable DOs and DON’Ts that you can apply throughout your WordPress product business journey.

The insights contained in the cheat sheet are backed by data, experiments, and accumulated first-hand experience from the makers of hundreds of WordPress plugin and theme businesses, including products many of…


About a year ago we started the Experts Corner video series. We reached out to influential, experienced product business owners in the WordPress space, asking them to share their thoughts and learnings on various burning topics related to running a product business. In this article, I’ll share the insights we uncovered throughout our Experts Corner video series.

With the pandemic putting a halt to WordPress events globally, our community has lost (for now) a vital part of what makes it special. These events are where the real magic happens — collaboration, brainstorming, camaraderie — and I like to think that…


The next in our series of success stories is Mark Zahra, CEO of RebelCode — the company behind WP Mayor, WP RSS Aggregator and several more WordPress plugins. His team launched Spotlight Instagram Feeds, a social feed plugin, which has risen to over 10,000 active installs on WordPress.org in less than 9 months. Let’s see how Mark and his team made it happen!

Hey Mark, it’s great to have you with us — let’s start at the beginning. Where are you from and how did you get into WordPress?

I started my journey with WordPress about 8 years ago. I built a basic website for a hockey club, without knowing much about WordPress — I just started using it because it seemed like the natural choice.


If you’re a new plugin creator, there’s a good chance that you’ve probably heard of AppSumo. For new plugin creators especially, AppSumo can seem like an answer to your prayers. For us developers, creating the plugin itself is the “easy” part — but the real struggle comes in trying to market and sell it, and that’s why the idea of launching via AppSumo is so appealing to get our first plugins off the ground.

As soon as I read Puneet’s experience with AppSumo Lifetime Deals, I ran off right away to apply.

They informed me during the application process that…


Building a WordPress website is all about customization to make it look and act the way a customer wants. So, what does that mean for plugin and theme developers like yourself who get requests for features or customizations of all kinds? Should you accommodate those requests or toss them to the side and focus strictly on your product development goals?

As a plugin developer, it’s inevitable that people will contact you asking for something that your product doesn’t do.

Whether people contact you through support, your website contact form, or submit a feature request through a public board, some…


Building a WordPress website is all about customization to make it look and act the way a customer want. So, what does that mean for plugin and theme developers like yourself who get requests for features or customizations of all kinds? Should you accommodate those requests or toss them to the side and focus strictly on your product development goals?

As a plugin developer, it’s inevitable that people will contact you asking for something that your product doesn’t do.

Whether people contact you through support, your website contact form, or submit a feature request through a public board, some requests…


WordPress SDK 2.4.2 was just released with some great license activation improvements, a bugfix for the Beta Programs feature, and streamlined activations for Add-ons. Oh yeah, and we fixed a little conflict with the new ReactJS Pricing page that’s still in the works! Let’s jump right in so you can see all the improvements we’ve made.

License Activation Enhancement

This release introduces several small, yet powerful, enhancements for the license activation screen. These annotations below go over each detail of the optimizations we’ve made, with details outlined below.

Freemius

Monetization & Insights platform for #WordPress #plugin #developers.

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